UX writing: sometimes nuanced, always inclusive

Words are tiny but mighty—they’re the invisible hand guiding users through your app or website. And when you’re designing for the world, those words have to speak everyone’s language, not just yours.

Crafting inclusive copy isn’t about stripping away personality. It’s about clarity with a dash of empathy. Take idioms, for example. “Hit the nail on the head” might click in English, but translate that to Japanese, and you’ve got confusion on your hands. Instead, go for simplicity: “You got it right.” It’s direct, universal, and doesn’t leave anyone lost.

Tone matters too. A playful “Oops, something went wrong!” might land perfectly in a casual app for Gen Z, but in a banking app for retirees? It’s like wearing flip-flops to a wedding—wrong vibe. The trick is to match the voice to the user’s context, not just your brand’s personality.

Here’s a pro move: test your copy with people who don’t share your background. You’d be amazed how a phrase you thought was crystal clear can trip someone up. It’s not just about translation; it’s about resonance. Does the message feel like it’s speaking to them?

In a world more connected than ever, UX writing isn’t just about being understood—it’s about making everyone feel seen. So, next time you’re tweaking that button label or error message, ask yourself: Does this invite everyone in? Because great design doesn’t just work; it welcomes.