There's no demand for average

UX writing is a small field with big stakes. Every move shows. Mediocrity doesn’t slip by. You’ve got to be sharp because in a niche this tiny, low performers stick out like spilled ink on a clean page.

Companies don’t hoard writers; they cherry-pick the best. One fumbled prompt, one muddy flow, and users ditch—your work’s the frontline.

You’re juggling clarity, tone, and intent, all while the clock ticks. Hesitate, and someone hungrier snags the gig. The field’s too small for dead weight; excellence isn’t a perk, it’s the bar.

There’s no hiding in a crowd; you’re always on stage. That pressure forges grit.

Bring heat—every project, every line.