Sell your work

Doing exceptional work feels good. Lock yourself away, craft something masterful, and you might pat yourself on the back. But, if no one knows, it’s like it never happened. Brilliant UX writing, a flawless fix for a user flow—without sharing it, the effort evaporates. You’ve got to advertise; not with neon signs or loud pitches, but with clear, deliberate words that make people pay attention.

It's a mistake to assume the work speaks for itself. It doesn’t. You have to speak for it.

Entrepreneurs get this instinctively. Their work’s value shows up in the number of new customers in a quarter or revenue—no need to seek recognition. Still, they sell. A product, a vision, a reason to care. Without that, even the best business fades. Selling isn’t optional—it’s how brilliance breaks free. Technical wizards are reluctant to spell out their work. But in a crowded market, it is necessary.