Get a little obsessive

Becoming mildly obsessed with a user’s pain is how a UX writer goes from average to in-demand.

Over time, the obsession morphs into something eerie—a sixth sense. You’ll anticipate pain before it even lands. A button label feels off? You’ll tweak it pre-emptively. A flow seems clunky? You’ll smooth it before users trip. It’s muscle memory built from relentless focus on what breaks. The long game here builds intuition so sharp you’re rewriting the user’s experience in real-time, dodging their flinches left and right.

You’ve got to stay curious—keep digging, keep watching. Pain points shift and yesterday’s fix won’t always hold. But lean into that obsession.